To those that have attended SEMA for several years now, it may not seem new and exciting each time you’re there. In fact, there are many new things happening. A lot of great, innovative designs and products being made or to look forward to for the new year.
It still holds true, though- sometimes it doesn’t feel so new and exciting. I’ve been to SEMA for 8 years consecutively ever since I started working here- 5 years as an exhibitor, 3 as a visitor. Each time, it just feels like there are only running changes within the industry.
However, being able to work with a manufacturer like TEIN, you get an inside view of how the industry is evolving. Some of these new and exciting things I’m looking for are hidden within the details of the product. That’s what’s great about SEMA, because you’re able to speak directly with representatives of each manufacturer and get some insight into their latest developments and offerings.
Unfortunately, we didn’t exhibit this year. But you can be sure to see us there in 2014, as we have some new products to show and explain to our customers!
As I had mentioned, we didn’t exhibit, but I was still a visitor. I was able to walk all the halls and lots to check out many of the vehicles being displayed. I also met with many of TEIN’s authorized dealers and distributors, as well as many of the media personnel who work hard to keep the performance parts industry in the minds of consumers like you! It was great to be able to do all of that during a relatively short week. As always, I was on the lookout for TEIN related vehicles.
Here are a few new vehicles we helped out with, some of which we previously mentioned on our blog or on our Facebook page
First up was the 2014 Acura RLX we recently did testing on. This one is on a prototype set of Street Flex coilovers
Acura also brought out last year’s ILX, which we provided TEIN Super Street coilovers for. This year, it had a different paint scheme, as well as a few other cosmetic updates.
The Toyota booth also had a few project vehicles we assisted with.
The new 2014 Corolla. This one is on a set of Gravel dampers built through our Specialized Damper Program.
It also had some unique railing on the front and rear bumpers. That way, the Corolla doesn’t only serve as a rally car, you can do some bike tricks off of the bumper. Hahahaha!
Their 2014 RAV4 was also a unique display vehicle. The concept was a recreational vehicle with some very off-the-wall amenities fit for a triathelete! It had a mini fridge, blender, and sink in the back seat area. In the trunk was a mini shower. And yes, these items were all functional! We had to create a suspension kit that would take the weight of the shower equipment, plus water storage. Quite a unique opportunity for us to build something special!
At the Toyo Tire booth was a Lexus IS AWD that the Rally xD team built. As you would guess, these guys have a relationship with Scion, which in turn has ties to Toyota and Lexus. It was definitely a far cry from their usual rally purposed builds. But, damn, it was great looking car. This one is also on a prototype Street Flex coilover set. Oh, and that bike up top was actually made by Lexus!!! Full carbon frame and fork!
Some other notable vehicles that returned from last year were Crawford Performance’s Subaru BRZ at the Enkei booth. He’s still on our Mono Flex coilovers, which he uses for track days. Those wheels look great! Soon to be released, btw!
Our friend Robert from Magnaflow drove his 2013 Hyundai Genesis Coupe to display. Unfortunately he had to work the show, so we weren’t able to speak with him much. His car looked great, though! Love the stance he was able to get with our Street Basis coilovers!
Also, Ken Suen, driver of the red FA5 Civic Si sponsored by Sportcar Motion brought his new 2014 Civic Si, which was at the TSW booth. He apparently modified his set of Mono Flex coilovers to fit this car. We, on the other hand, are making a Mono Flex kit specifically for this platform (we already have Street Basis, Street Advance, and Street Flex available).
A non-TEIN related display I really liked was Falken Tires’ ALMS Porsche. Battle scars and all on display.
Also, Dai Yoshihara’s Rocket Bunny V2 kitted BRZ
I know I’m missing a bunch of photos you all wanted to see, like the Liberty Walk stuff. But, that’s not really what I’m into. Don’t get me wrong, the F430 looked great! I just really like the sport compacts out on the market a bit more.
Oh, and the last, but definitely the first thing I saw at SEMA was Morgan Jade Bui of Sportcar Motions’ EH Civic drag car! about 1,100 hp to the front wheels! Can you handle that much power?
Yeah, I still love import drag racing. Don’t judge me.
