We’ve been on a full-fledged effort to bring the consumer affordable, high quality suspensions. After all, this is the reputation that TEIN has built its successes on. At the end of 2015, we introduced the new FLEX Z suspension kits. Never before have we released a full featured coilover kit at under $1000 (FLEX Z starts at $800), and to our surprise, it has taken off better than we have expected. So much so that our biggest problem is keeping enough inventory of these kits on our own shelves, let alone our dealers’ shelves.
With this success, we still felt it necessary to address the demand for even more affordable suspensions, which is where our new STREET BASIS Z and STREET ADVANCE Z suspensions come in. These kits come at a starting price of,,,,, brace yourselves for this,,,,,, $450 for the STREET BASIS Z and $550 for the STREET ADVANCE Z. That’s not for two shocks, or just the coilover springs. These are the starting prices for the complete kit!
You may be asking “HOW IS THIS POSSIBLE?”.
Good question! Let us explain:
A couple of years ago, we made mention of our new TEIN China factory. Now fully operational, we’ve been able to get to work on these two new lines of suspensions. Our goal was to maintain the renowned TEIN quality that TEIN Japan has prided themselves with and bring this technology overseas. In doing so, we were also able to meet our goal of offering an even more affordable suspension kit.
How do these two new “Z” line of suspensions differ from existing STREET BASIS & STREET ADVANCE lines?
The only major difference is the fact that the new STREET BASIS Z and STREET ADVANCE Z lines use fully sealed dampers (non-rebuildable) and are made in TEIN China’s factory (as previously mentioned). Our new fully sealed dampers may not be able to be rebuilt and revalved since the damper bodies can no longer be fully disassembled. However, in terms of servicing the dampers, should a damper go bad after our 1-year warranty, the customer can simply purchase a replacement damper and swap over their original TEIN spring and factory upper mount assembly and get their car back on the road.
Why is this of any benefit to the customer? Well, now you no longer have to send your dampers in to be rebuilt. That translates to less downtime (typical overhauls take anywhere from 3-4 weeks currently), and actually a much more cost-effective way for a customer to get their car running again (no need to ship dampers to and from TEIN USA, and replacement STREET BASIS Z/STREET ADVANCE Z dampers cost anywhere from $80 – $120).
Although not much else has change with the introduction of our new STREET BASIS Z & STREET ADVANCE Z kits, we’ve done our best to give the customers more ride height adjustment range, offering lower ride heights than before. We’ve also reassessed some vehicle applications and revised spring rates and valving to provide even greater performance and comfort.
The first sets that have arrived are limited in vehicle applications, but we’re working on eventually adding more and more applications of STREET BASIS Z & STREET ADVANCE Z as the year progresses. In the meantime, however, we still have some current STREET BASIS & STREET ADVANCE coilovers at new, lower retail prices. So there’s still plenty of chance to get a high quality TEIN coilover at a great price!
Before the new STREET BASIS Z and STREET ADVANCE Z kits start leaving our warehouse, we just wanted to say thank you to all of our authorized dealers, as well as our customers, who have helped TEIN to continue bringing technological innovations in the high performance segment of our market. Without your support, we wouldn’t be able to make our living in providing you with pure driving pleasure!
Please visit www.tein.com to see the available applications!