TEIN China Has Some Opposition

I still refuse to name other brands that like to bash on us. Really, it wouldn’t be hard for you to find for yourself. Just do a quick search online and you’re bound to find some type of “claim” about us. Or TEIN China, rather.

We were recently forwarded an email from one of our distributors in Europe. They received a sales email from a Chinese parts manufacturer, one that is well-known in the U.S. At least, in my opinion. Obviously they had concern regarding TEIN after reading the following from that email:

 

  1. News:

Nowadays, the brands – Tein establish factories in China to lower their price in this market. Our company has five branches in china, and knew Tein about half year ago, in that time, they are already sales their products in very lower price. After six months, their quality cause big problems for oil leaking. For their products, as long as the products are made in China, the oil leaking rate is over 50%. We are here to remind you, do not over care about Tein’s lower price products.

   Recently, our sole distributions observe that there are some new Taiwan brands who offer lower price in this market. In fact, those new brands all come from some small underground factory, and they specialize in manufacturing counterfeit products from other famous brands. We have the survey of Taiwan’s brand from Hong Kong’s magazine which include some pictures and capital of each company. We can send the information for you to provide to your customers as reference in your country if you need.

 

Apologies for the terrible grammar in that excerpt. That’s what it says. I unashamedly copied and pasted.

It’s quite obviously bothersome to us. We only recently launched the new STREET BASIS Z & STREET ADVANCE Z, which are the only two product lines currently coming from our TEIN China factory. Yet, this company, who has decided to go public with “facts”, states that our TEIN China dampers have a 50% leaking rate. These new dampers were just made available in May. I’d like to know where they got this claim from.

Are our new STREET BASIS Z & STREET ADVANCE Z lines cheaper? Absolutely. We decided the only way to address our customers’ concerns is by being able to produce a suspension that our customers could afford. HOWEVER, this was not to be done at the expense of quality. Cheaper in cost is our goal, not cheaper in quality.

We own this TEIN China factory (and it is only one factory. not multiple as the email excerpt implies), and we control all aspects of its operations and product development. We would never, NEVER, release such faulty products with a supposed 50% leaking rate to our customers.

I made mention of the official release of the new STREET BASIS Z & STREET ADVANCE Z lines a while ago. I stated that there was  a delay in the release of these due to quality concerns. However, the concern was due to noise from the damper during function testing. NOT LEAKING. This is exactly why we had to delay the release of these suspension kits. Again, these products never made it into customers hands.

The below pictures are from a magazine that visited our TEIN China factory during a media day. They got to take a look at what goes into our damper manufacturing, and took a lot of pictures regarding piston shaft inspection, among other processes.

 

TCN Staff

TEIN China staff put components through the same stages of inspection and cleaning that TEIN Japan manufacturing employs. In fact, much of the machinery used in TEIN China is the same as in Japan.

TCN Visual Insp

Piston Rods going through our scanner for any defects. Piston rods that do not pass will be discarded for scrap.

TCN Inspections

Piston Valves going through inspection.

TCN Shaft Insp

Even extremely small imperfections on piston shafts will be reexamined by staff to verify what our scanning machines discover.

TCN NG Shafts

Bad batches of piston shafts being put away for scrapping.

 

TEIN China was a huge undertaking for us. We’re not outsourcing manufacturing of our kits. We’re doing this ourselves. We’ve got a lot invested in this operation, and we’re not going to skimp on quality to provide you, our customer, with half-assed manufactured products. Quality, and ultimately your safety, is of utmost importance to us, and quality will go into every suspension kit we make. Safety, high quality, & reasonable prices. We must meet all three of those requirements. No exceptions.

I must also note that each and every damper coming from TEIN China goes through damping force check on a dynamometer. This ensures correct function of each damper prior to packaging.

Does that guarantee that a part will never fail? Absolutely not. However, putting as much effort as we do into our manufacturing reduces the amount of parts failures. Even with that said, we stand by our products and will assist our customers to the best of our abilities should they have claims of their own.

 

So, while I refuse to name drop this Chinese suspension company trying to bash TEIN China, I will say this: Purple. I will also say this: Mighty Ducks Part II.

 

So, anywho, do not over care about that kind of stuff……….. whatever that means.

Where TEIN Sources Materials for Manufacturing

We’ve seen this topic come up as a discussion point for coilovers on automotive forums before. It’s a worthwhile discussion since many people will argue that this affects the “Made In Japan” label, or a “Made in Whatever-Country-We-Are-Talking-About” label, for that matter.

Why is this important? To us, it’s good to know because, while we do a majority of our manufacturing in Japan, it is clear that Japan is only so big. Certain raw materials clearly cannot come from such a small place, and other countries have industries that are better suited for manufacturing certain materials. Therefore, we must look to outside countries to source our materials, whether raw or preformed.

While we do manufacture such items like our springs, dampers, and even our spring seats/seat locks, we may have to source the alloys (in the form of wire, tubing, & billets or barstock) from countries such as China, Indonesia, Australia, and even from the U.S. It is all dependent on whether the materials can be sourced from each country, and whether those materials meet our standards for the products we make.

CONTINUOUS FEED NC LATHE

Extruded tubing that has been cut to length are placed in our automatic feeder for our lathes to be machined.

 

TEIN Japan New Facility (Jan 4, 2016 076

Our steel knuckle brackets are made in-house using materials (tubing and stamped steel sheet) sourced from other countries.

TEIN Japan New Facility (Jan 4, 2016 050

Our piston rods come in as long cold-drawn bar stock. We then cut to length, gun drill, machine, thread, & polish as necessary.

Items like our dust boots and eye ring bushings, which comprise mainly of rubber, come from China. This wasn’t always the case. In fact, we once had an issue with some eye ring bushings where the rubber bushing separated from the steel shell. So, we had to source some replacements from a Japanese manufacturer. But even then, we imagine the materials used by this Japanese manufacturer came by way of China. Still, we were able to resolve the matter, even if it meant recalling some of these Chinese manufactured bushings and paying a bit more from the Japanese supplier.

Steel, a very important part of TEIN suspensions, and a component that goes into our damper shellcases, upper mounts, and springs (in a different alloy), may also come from our Chinese suppliers.

TEIN Japan New Facility (Jan 4, 2016) 094 blog

Extruded steel tubing used for our shell cases and lower brackets.

TEIN Japan New Facility (Jan 4, 2016 021

Steel bar stock is cut to specific sizes in order to mount onto our lathes for multi-step machining. These will eventually become pillow ball cases for our upper mount assemblies.

BAND SAW FOR BILLET

Aluminum alloy barstock being cut to length.

ALUMINUM BILLET GRADES

The three common grades of aluminum alloy we use for our suspension components.

TEIN Japan New Facility (Jan 4, 2016 086

Machined components from both steel and aluminum bar stock/billet.

Some of our electronics, such as our EDFC systems (EDFC Controllers) come from China. They’re designed in-house at TEIN Japan, much in the way that some of our Smartphones are designed by U.S. engineers, but made in China. Other components of EDFC, such as cables and stepping motors, come from Indonesia.

Small components, like nuts and bolts, can also come from an overseas supplier.

We don’t try to hide from the fact that some parts are made overseas and not from Japan. You can even see where some of these parts are made since we have to put the country of origin right on the packaging or on the items themselves.

And again, our STREET BASIS Z & STREET ADVANCE Z line come from our TEIN China plant, our very own manufacturing facility (we choose not to outsource our Chinese made suspension kits). ***HOWEVER, regarding our springs for these suspension kits, we actually do import finished springs from Japan due to a quality concern we had with the first batch of coilover springs we were making in China.Fortunately we discovered this spring issue in our quality control tests, so these items never reached the consumer. Until we can get spring manufacturing in China corrected, we will continue to import the springs from Japan.

Also, as we do with each and every damper made in Japan, each and every TEIN China manufactured damper goes through our damper dyno to ensure proper damping force and function. It’s time consuming and not very cost-efficient, but we’ve got a reputation as a quality manufacturer to uphold. Until we can rectify the issue with our Chinese manufactured coilover springs, we’ll continue to import the springs from Japan.

Each and every component we use for our suspension kits goes through rigorous testing to make sure they meet our requirements well before they even make its way into one of our kits. EVERY COMPONENT. We push items like our dust boots and bump stops, even the thrust washer between the spring and seat lock, to the point of destruction, just to see exactly how long they will last and under what type of loads/stresses they are subjected to before failing. Coatings like our patented 2-Layer/1-Bake powdercoating, our pioneered low-friction ZT coating, and even our anodizing are placed in accelerated aging and salt water spraying to test against corrosion. You may have already seen our video regarding our lowering springs and how they compare to a counterfeit (in terms of spring design. not necessarily in terms of color and labeling). That’s the kind of testing that enables us to make the highest quality product for the money.

If we cannot find a component or material that meets our needs, we will do what we can to manufacture the parts ourselves. It may be costly for us to do it in that way, but it may sometimes be the only option we have.

TEIN Japan New Facility (Jan 4, 2016 017

Our in-house quality control section. All components are inspected and tested prior to making their way into one of our kits.

PISTON ROD INSPECTION

Piston rod inspection ensures defect-free finishing, critical in ensuring longevity and high performance function of our shock absorbers.

This is what differentiates our definition of “Made In Japan” compared to other Japanese suspension manufacturers, and we’re now redefining what “Made In China” or “P.R.C.” (People’s Republic of China) stands for. We push these statements well beyond the standard, and even beyond your very understanding. We hope that our customers know that, wherever our components come from, quality will be our highest priority well before you get your hands on our products.

 

Super Street Magazine’s Cars of Formula Drift New Jersey

For sure Formula Drift New Jersey, which took place on June 17 & 18, had a great crowd turnout, as well as a nice showing of cars both inside the venue, out in the parking lot, and of course on the track.

We were glad to have ourselves a beautiful booth car for our TEIN booth. The Evo X owned by Max Solarz was tastefully set up using our MONO SPORT coilovers, and a host of other JDM goodies. That really helped our booth stand out.

 

That’s not to say that there wasn’t any other good looking car at the event. As we mentioned, it seemed the whole venue was packed with nicely built cars. Super Street Magazine was gracious enough to share their pics of cars from Wall Speedway’s pit area. Check it out!

 

Formula D New Jersey 2016 Pit Walk