January | 2017 | TEIN USA Blog

Although we’re glad to have our own audience reading our blogs and following us on Facebook and Instagram, we know we have a very niche customer base. Whenever we have a chance to reach different consumers through other forms of media, we find it to be a great opportunity to get the word out on TEIN and what separates us from other suspension manufacturers.

Front Street Media is a relatively new outlet in the eastcoast that is doing their part in reaching their readers and informing them on all things related to automotive performance. Working closely with their parent company, Turn 14 Distribution, they’re able to have hands-on experience with performance products.

However, they also have access to manufacturers and can get an inside view into how each company runs and develops their products.

They recently reached out to us and Bilstein for information on suspension and what a damper does, as well as what separates us from other companies (in terms of what goes into building a quality suspension).

Read their article here.

Without a doubt, one of the most recognizable features of TEIN as a brand is our mascot, Dampachi. Also, as a new addition to the mascot, we’ve included his female counterpart, Dampatty. For many, we can forgo any “TEIN” text and know the branding simply based on these two characters.

However, for many years, we’ve been limited to decals solely of Dampachi. And, these decals were really only limited to two different types (and of different sizes). Lately, though, some TEIN staff have been working on some new images on our two mascots for use in the smartphone app LINE. While not popular here, it seems to be very well used overseas. This social app allows people to post what are essentially emoji’s to their posts. So, TEIN staff created a bunch of different LINE drawings with our mascots that customers can download and use in their LINE posts.

It was only a matter of time until we came up with the idea of making some decals out of these drawings, something to freshen up our available decals. So now we have 12 new decals readily available (part numbers listed below each image)!!!