Every year a new car release puts us consumers in a tough spot- choosing between a “want” and a “need”. Actually, that’s pretty much the market that TEIN is in. We have a performance product that either a customer simply just wants, or in fact really needs, all depending on what they’re using it for. And for us, just like these new car releases, we have to determine which of our products the customer is going to want, especially for something like the much anticipated new Toyota Supra.

Even on a spec sheet, a stock A90 Supra is a very good package. Of course, as always, the OEM leaves a bit to be desired in many aspects. However, we can see a change in demographic in what they “want” and “need”. Even before the A90 made its way to the consumer, we received inquiries on this platform, mostly with potential owners wanting coilovers. In fact, we got our head start working with Toyota Motorsports as they prepared a couple of A90’s for pace cars to be used at Toyota sponsored events, such as NASCAR races. It was a great opportunity for our in-house engineer to get all the measurements he needs and make a suspension that works well for a pace car, no different than what we’ve done for the Camry pace cars that Toyota Motorsports has worked with us on suspension over the past few years.

Again, on OEM specs alone, the new A90 Supra is very well equipped. Even though we knew that a “pace car” suspension will never be made as an out-of-the-box setup for our end-users, we had to really think of what, of our products, is the best fit.

A90 Supras have factory electronically controlled suspension. It’s sharing basically all the underpinnings of BMW’s Z4 platform, and BMW technology is found throughout the Supra. So, we know that some consumers are going to want to retain that feature. So first on the list is lowering springs, our S.TECH line specifically.

Next, we knew that coilovers were inevitable. So development on that naturally came next. We’re for sure making a street compliant kit, most likely based around our STREET ADVANCE Z, FLEX Z or FLEX A line. However, the issue is compatibility with the factory electronic solenoids. Much like the FK8 Civic Type R, we’re having to develop our Canceller Units to avoid any issues unplugging these said electronics. This means that the customer can opt for one of our EDFC kits instead of the factory electronics. Yes, that’s an added cost, but our EDFC systems (specifically ACTIVE and ACTIVE PRO) are very advanced and a worthwhile upgrade. Still, we may consider something like our FLEX AVS coilovers which is aimed at Toyotas and Lexus’s using Adaptive Variable Suspension. BUT, this car uses BMW based suspension, and not Toyota’s AVS. So, that will take a bit more time to develop.

On top of making a FLEX type of coilover, we will plan for a more race oriented type setup, most likely around our new MONO RACING coilovers.

Preliminary testing has been completed on production A90’s (the Supra Pace Cars were technically pre-production vehicles, to my understanding). But we’ll still be working on development once other coilover prototypes arrive. So, give us a little time to get these products out!